Moule is afamily-owned boutique that has a close and comfortable vibe. The salespeople are always cheerful and very willing to help you find what you're looking for. Unfortunately, they also love talking to you about everything so if you don't feel like having a conversation it can be a little annoying.
The prices are a bit steep because they carry designer labels like Vera Wang, Velvet, Seven's jeans, and giftware like Alessi and Vinturi. My brother (who is 4) loves the toy and book section - they have some really funky merchandise. There's something for everyone at this store.