Noul is a local store in Edmonton, AB, and also has locations in Vancouver. It is very much like Oak and Fort. I have trouble rating it, because it used to be quite amazing - very affordable, medium quality, hip looks (lots of whites, blacks, greys, matte gold jewelry, tailored/slouchy shirts/jackets and fitted simple dresses), and a frequented store. Now, the prices have gone up beyond what the material is worth, but the looks are still nice. Noul has lots of high and lows price-wise, and this is the biggest downside. When the prices are good, its very worthwhile and looks beautiful. When the prices are on the high end, its not worth it. Regardless, it is my favorite place for jewelry, shoes, and scarves at any given point.