I discovered SFYS about 8 years ago and started at the Yonge/Eglinton location. they closed that one and it's a little more complicated to have to go to the Bloor/Bathurst location but I Love this place and I usually just make a day of it when I want to go.

They are pricier than La Senza or Victoria Secret but if you're full sized D or more do yourself a favour and visit them. They have unique sexy selections and great sports options too. My whole posture changed, clothes fit better and I don't mind jumping around or running at the gym anymore....No more bouncy-bounce-bounce!! LOL. They often have sales which you can wait for and get up to 25% a few times a year and if you take care of your item it could last years...I think I add new ones to my growing collection and I have only retired 1 in the 8 years that I started purchasing my Bra's here.

I have browsed the store few times, prices are pretty high, but quality is great and assistance you'll get is great. This is the place to go if you're ready to spoil yourself and your girls.

Great designs but there's wasn't a large range for my size. Great customer service, the sale associate help me find the right size. The only thing is the price. I spend around $80 for just one bra.

After many unsatisfied purchases from other bra stores, I decided to give this one a try. I will never go back to those other stores again! I have purchased many bras from these lovely ladies and I recommend this store to anyone looking for a good fitting bra that will last you a long time.

The expert staff are extremely friendly and knowledgable. Even if you are al ittle uncomfortable with your muffin tops, you will feel at ease in their capable hands.

If you are new to the store you first have a fitting with one of their "fit mistresses". They take into account what your bra needs are and dash off to find something in your size and style. They offer many different brand names and many different syles.

I have purchase several sports bras (I wear for running) and everday comfort bras and have been happy with all of them.

I never knew that I wasn't supposed to be pulling up my bra straps all day or having the dreaded "unaboob".

I have never had a less than fabulous experience at SFYS and recommend this store to all women!