As a customer who struggles to find the right fitting strapless bra, I never look forward to walking into a lingerie store. Life-changing is the only way to describe how I felt when I walked out of the store. Not only did I find the most well-fitting strapless bra I've ever tried on which was perfect for my event, but J at SFYS made my experience pleasant. She knows a lot about bras and answered all the questions I've never felt comfortable enough to ask. She was exceptionally professional, making my fitting feel more like I was trying on expensive gowns instead of bras. I highly recommend this store.

I discovered SFYS about 8 years ago and started at the Yonge/Eglinton location. they closed that one and it's a little more complicated to have to go to the Bloor/Bathurst location but I Love this place and I usually just make a day of it when I want to go.

They are pricier than La Senza or Victoria Secret but if you're full sized D or more do yourself a favour and visit them. They have unique sexy selections and great sports options too. My whole posture changed, clothes fit better and I don't mind jumping around or running at the gym anymore....No more bouncy-bounce-bounce!! LOL. They often have sales which you can wait for and get up to 25% a few times a year and if you take care of your item it could last years...I think I add new ones to my growing collection and I have only retired 1 in the 8 years that I started purchasing my Bra's here.

I have browsed the store few times, prices are pretty high, but quality is great and assistance you'll get is great. This is the place to go if you're ready to spoil yourself and your girls.

SFYS is exactly what they say it is, boutique bra shop. They fit you, assist you with selection and show you how to wear a bra and will not let you leave with something that doesn't fit correctly, except sometimes during sale season when you are getting a deal, but usually they try not to do this.

If you've only ever shopped at departments stores or mall shops you will have sticker shock, but consider you get getting something fitted correctly, well made and someone to assist you with the process.

Their specialty is 'hard to fit' sizes, but let's face it, with the 4 sizes available is departments stores, this means most of us. I started shopping there about 10 years ago and now don't even bother with any place else. If it's your first time consider calling ahead to book a time. Once you've shopped there for awhile, they'll read you file and the process goes a little faster. For me because I know what kind of bra's I like and the manufacturers i prefer I can shop a little more quickly and with patience their twice annual sales (those do require patience)

I've shopped at this store many, many times - and I still love it. The bras are pricier than the ones I used to buy at the Bay, but here I can actually find something to fit me! I wear a hard-to-find size (32G-jeez!) and I realize now that a good bra is an investment I'm willing to make. This store can get very busy, especially on weekends. It's a good idea to make an appointment. I've walked in on a Saturday and had to wait half an hour for a fitting, which is a little annoying.

Most recently I stopped by and bought an amazing black sheer lace bra by Eva Michalak. My fitter told me that this is a new company from Poland that they are carrying, and that nowhere else in the city has em yet. I'm so happy to be introduced to this new brand- my boobs look absolutely amazing! Busty ladies of Toronto, if you want a bra that supports, feels comfortable and actually looks PRETTY, the gals here will hook you up.

Great designs but there's wasn't a large range for my size. Great customer service, the sale associate help me find the right size. The only thing is the price. I spend around $80 for just one bra.

Worst Customer Treatment Ever!
I have shopped at Secrets various times, and had good experiences in the store. However, Never, Ever order something that they don't have in stock. And, their stock selection is small, so ordering an item (eg. a bra you tried on but in a different colour). If you give them a deposit and your bra never comes in, they will turn it into a store credit that expires, forcing you to come in an purchase something so you don't lose your money. They will refuse to give your money back and extend a store credit (don't believe what they say verbally to you about your deposit when giving it to them!). Shady, Shady business practices....

In my case, they never called me (I dropped by the store and called multiple times, only to be brushed off and told I had to wait). It wasn't until nearly a year later, that when I showed up at the store they informed me that the bra had never come in and was discontinued. Then they further informed me that they had no records of my calls or showing up, and that they had made calls (apparently the bra had come in), and that I had failed to respond. They had made calls to me indeed, but these were sales calls to let me know about new bra lines I might be interested in, not about the ordered bra and money I had already give them. Wow! I have never dealt with a store that has so much disregard and behaves with so much dismissal of their customers. Such lack of integrity and lies!

Upper management will be appalling disrespectful and tell you that their and that their records are accurate, period, end of story, and eat it. If you have a grievance, don't ever expect an apology, much less a fair solution. If you get upset with them, you will be told that your behaviour is inappropriate. They're right, your're wrong, period. They , and their employees, are above reproach. Literally, I have an email from Secrets management that says as much.

I was fooled for a long time, believing that the veneer of helpfulness, kindness, and regard for customers was outstanding. However, the records they do keep are not meaningful business records, but nastiness about customers. I have found this out from reaching out to other customers who have had problems with them and their practices. They don't care about an individual customer; they believe in their own hype that they are the best and that people will continue to shop there. Also, they talk big about taking bras back (guarantee) but they will suddenly become very sleazy and coercive when you try to use their guarantee and make a return. Ladies, we deserve better!

Once a year I make the pilgrimage to Secrets from Your Sister. I've been to both locations. I don't like trying on bras.. it takes a lot of time, my sensitive skin is red and irritated by the time I leave, and no matter how much I try to feel very comfortable in a bra in front of a stranger, it is less than fun. However, I also think that a proper fitting bra is the best investment I can make in how I look and feel and how my back does 15years from now. I had always followed the bra measuring charts and done the ratios to get the right size. The department store sizes are good but they don't work on the same systems since they need to be more general. With SFYS, you do need to make an appointment, and plan for a bit of time. My last appointment was about 2 hours. The great thing is that they keep my records and know what I bought/ liked last time. So I just take a deep breath and do it. You get your own private dressing room and are assigned a fitter who works with you and brings you bra after bra in the styles, colours and fits you need. My experience has been that they are patient and sweet. One was a bit more clueless, but still managed to find the bra I needed. My 32/34DD (department store sizing) is often a 32FF. I say often because my sizes change... different companies sizing, a bit of weight gain or loss, gym adherence or not... it makes a difference - so I get fitted every year. They use a different ratio system and get bras which will sit against your breastplate so there is little to no weight on your shoulders. This was the biggest difference for me... followed by the mechanics of the construction of the cups. They also have an alteration service which can do little changes to a bra properly - I had straps shortened.. and then they mail the bra to you. Its easy and relatively inexpensive. I suffered (and still suffer) from sticker shock most times since a bra is about $100- $120 usually... though I have liked some that are more than that. Its made an immeasurable difference in my posture and my life. Cared for and washed following their instructions means the bras last a long time... and I can happily go back into hiding for another year.

A little note... I remember they had an event when they collected good usuable bras from women to donate to less fortunate women. Women from shelters or who are economically challenged are provided with fittings and bras that fit. A great idea!

Previously I had usually bought my bras from La Senza and boy does this make a huge difference! When I went in the store they assigned me my own personal fitter who measured me to find my right size. As most women today, I found I was wearing the wrong bra size. I have been wearing a 36A but really I should be wearing a 32C. She found different bras that suited me, I tried them on and she explained why it fit well and why it didn't fit well. The lady who helped me was very friendly, professional and knowledgeable. I was immediately surprised by the difference! My normal problems with bras is it hurts my back and the straps fall down but already I could feel better back support and the straps weren't falling down. She also told me about bra care, why it's important to wash them and how to wash them.

The only "negative" aspect is, since I had previously been shopping at La Senza, the price. Perhaps some people are used to this but I have never spent $100 on a bra. I assume that this is higher quality though. I don't think I'd buy a bra here at full price but would during sales. Overall this was a great experience. They people there are fantastic and having the right bra can make a large difference.

After many unsatisfied purchases from other bra stores, I decided to give this one a try. I will never go back to those other stores again! I have purchased many bras from these lovely ladies and I recommend this store to anyone looking for a good fitting bra that will last you a long time.

The expert staff are extremely friendly and knowledgable. Even if you are al ittle uncomfortable with your muffin tops, you will feel at ease in their capable hands.

If you are new to the store you first have a fitting with one of their "fit mistresses". They take into account what your bra needs are and dash off to find something in your size and style. They offer many different brand names and many different syles.

I have purchase several sports bras (I wear for running) and everday comfort bras and have been happy with all of them.

I never knew that I wasn't supposed to be pulling up my bra straps all day or having the dreaded "unaboob".

I have never had a less than fabulous experience at SFYS and recommend this store to all women!