Expensive

Sdm is expensive - even on sale, they are usually still more expensive on sale, when are other stores its regular price or cheaper.
Optimum points are ok
Lots of variety, staff especially cashiers are rude & dumb, cosmeticians are kinda fake cause they need the sales.

While Sephora is where I buy my makeup, I do love Shoppers too! The only drugstore brand I still buy frequently is NYX and I usually leave shoppers with a NYX lipstick or eyeliner or two. Shoppers often has AWESOME clearance deals too! I've purchased all of my perfumes from Shoppers and they've all been no more than $20 (Nicki Minaj Pink Friday, Justin Bieber Girfriend, Elizabeth Arden Red Door Shimmer, Play Boy that I forget the name of, Roberto Cavalli etc) all but 2 have been $10 or $5 actually... They also do carry brands like Benefit, Stila and Elizabeth Arden, so I do buy some higher ends there as well if I'm not planning on going to Sephora anytime soon. Compared to Walmart and other drugstore I find that Shoppers has higher prices on food, toiletries etc though.