I love that they have free shipping, and it's fast! When I ordered, my boots got here in 4 days. They have a great sale section with good prices, however non-sale items can be quite expensive. You can get a 10% off coupon by giving them your email address, which can make a big difference if you use during gift-buying season!

Recently bought my Daughter her first pair of Hunter Boots at SoftMoc.com last weekend. I love that they are Canadian! They had a great selection and the boots we wanted were on sale on the website. We placed our order on Sunday and received it Thursday via UPS - very fast and FREE Shipping! They carry a lot of high end and designer brands as well as the usual footwear lines at very reasonable prices. I would definately recommend SoftMoc. As an added bonus - if you sign up for their Newsletter you will receive a coupon code for 10% Off your first order as well!