Starbucks came up with a rewards program that allows you to get free beverages every 12 purchase and on your birthday. The catch is that you must use your Starbucks gift card and register the card online to track your purchases. It's a good program if you drink a lot of starbucks...about 30 a year to get the 1 free drink for every 12 you buy. I get the gift cards as gifts a lot...so i just put all of them to one main card.