I haven't been back to Target much, in part because the locations are not well placed. Even though there is one about a 10 minute drive from my home, it takes about 30 minutes on the bus before a 5 minute walk across the parking lot. Granted, I went early after the launch, but wasn't so impressed that I've rushed back. I found the selection very similar to the former Zellers. The make up was very picked over, I didn't see anything in the clothing or accessories that was stunning and the house ware items were not as nice as they are at Home Sense, although they were about the same price. My biggest dissappointment is that almost 2 years after the launch there is still no online shopping. If I was sure that they might have what I wanted I might make a trip.