Success Brings Changes

The Latest Scoop opened up in the Vancouver area as a pop up shop. They are a clothing and home decor (less) store now with 3-4 locations locally and 2 locations in Toronto. When they first opened they catered to a broad age range- but really a great place for women to buy stylish clothing for 20+ to 80's. with excellent price points. The sales associates were excellent at helping to choose pieces as you shopped and make really good recommendations. As new stores have opened, their demographic seems to be shifting much younger. Where once my entire wardrobe was made up of their pieces - jeans, sweaters, blouses, jackets and even shoes, now it is hard to find things appropriate. While crop tops (even dressy ones) may be in style, as a middle aged woman - they are certainly not for me. It seems their buying has shifted toward the younger market - their price points are increasing, and they seem to be edging away from the clientele that made them who they are. I do still find a few things, but so disappointed for women my age and older who find it hard to stay fashionable and trendy on a realistic budget. A shame.